Zirc Website Design
- UX/UI Design & Art Direction -
The objective of the rebrand has consistently been to enhance the company's overall aesthetic. Nonetheless, Zirc also boasts a longstanding reputation as the "Color" company within the dental industry. Although Zirc stands out as the sole dental company that manufactures and sells colorful dental products, the potential risk of appearing juvenile was always present. In this project, I aimed to embrace this risk and use it to the company's advantage. While the new brand aesthetic remained professional, my intention for the brand reveal video was playfulness.
Who says a dental company can’t be both?
Related Projects
ZIRC REBRAND
Brand Guide & Standards
ZIRC STATIONARY
Internal Document
ZIRC BRAND LAUNCH VIDEO
Art Direction & Key Art