FIDM SCHOLARSHIP CAMPAIGN CONCEPT
The Fashion Institute of Design & Merchandising was founded in 1969 and is a school that boasts a wide variety of majors and programs that range from A.A. degrees to Bachelor's and MBA degrees. The purpose of this annual campaign is to engage and give students a point of contact with the school.
Both the poster and the counter display are given out to high schools around the country to market what FIDM has to offer. Each poster and counter display comes with a tear-off card that can be taken by the student to learn more about the school while the letters are given to educators, encouraging them to look into FIDM. This concept mockup of the campaign focuses on the creativity and art of California, showing the vibrancy and imagination of its cities.
