Zirc Brand Reveal

Zirc Brand Reveal Animation Video

- Art Direction & Key Art -

The objective of the rebrand has consistently been to enhance the company's overall aesthetic. Nonetheless, Zirc also boasts a longstanding reputation as the "Color" company within the dental industry. Although Zirc stands out as the sole dental company that manufactures and sells colorful dental products, the potential risk of appearing juvenile was always present. In this project, I aimed to embrace this risk and use it to the company's advantage. While the new brand aesthetic remained professional, my intention for the brand reveal video was playfulness.

Who says a dental company can’t be both?

From the very beginning, the objective has been to prioritize the customer. Throughout the art direction, simple shapes were used to communicate a friendly and warm environment. One where common practice frustrations can (and will) be solved with a friend. My aim was to visually illustrate that Zirc not only manufactures colorful dental products but is also a helping hand.

Animation was made in partnership with Amanda Radtke for Zirc Dental Products.