Zirc Website Design
- UX/UI Design & Art Direction -
With the new brand standards in place, we set out to refresh the outdated company website to better reflect our new identity. Our goal was to meet the needs of a dual-audience model. Uniquely established to serve both B2C and B2B2C models, the mission was to create an e-commerce experience that educates our end-users, support their seamless purchasing journey, and maintain the vital relationships between customers and their trusted dental dealers. All of this was achieved while delivering a modern, elevated user experience that far surpasses the functionality and design of the previous site.